Privacy Policy
Last updated: November 10, 2026
At Ocular Sounds, we believe you should understand how your personal information is collected and used.
This Privacy Policy explains what information we process when you visit our website, purchase our products, use our Download Center, or interact with us. It also explains how we use and share that information, how long we keep it, and the rights and choices available to you.
1. Who We Are
Ocular Sounds is operated by Krait Group B.V., a company registered in the Netherlands.
Legal entity: Krait Group B.V., trading as Ocular Sounds
Chamber of Commerce (KvK): 42103501
Address: Weena 505, 3013 AL Rotterdam, The Netherlands
Website: https://ocularsounds.com
Email: support@ocularsounds.com
Krait Group B.V. is responsible for the personal information we process for our own business purposes.
This policy applies to our website, online store, digital products, Download Center, marketing communications, and customer support.
Certain service providers, including payment and advertising providers, may also process information as independent data controllers under their own privacy policies.
2. Information We Collect
The information we collect depends on how you interact with Ocular Sounds.
Contact and billing information
When you make a purchase, subscribe to communications, complete a form, or contact us, we may collect your name, email address, billing address, country, telephone number, company name, VAT number, and information you choose to provide.
Orders and account information
We process information about your purchases, including order numbers, purchased products, transaction dates, amounts paid, payment status, refunds, purchase history, and product entitlements.
Payment service providers process the information necessary to complete your transaction. We generally receive payment confirmations and limited transaction details rather than complete payment card credentials.
Website and technical information
When you interact with our website or services, information may be collected about your IP address, approximate location, browser, device, operating system, referring website, pages viewed, product interactions, shopping cart activity, checkout events, and other technical information.
Some of this information is collected through cookies, pixels, scripts, online identifiers, and server-side integrations.
Marketing and communication information
We may process your newsletter subscription status, marketing preferences, purchase history, products of interest, email engagement, wishlist submissions, and customer support correspondence.
We obtain information directly from you, automatically through your interactions with our services, and from service providers involved in operating our business.
3. How We Use Your Information
We use personal information to operate our business, fulfill purchases, deliver digital products, provide customer support, maintain our services, and communicate with customers.
Where the EU General Data Protection Regulation (GDPR) or UK GDPR applies, our main purposes and legal bases are:
| Purpose | Legal basis |
|---|---|
| Processing purchases, payments, refunds, and delivering products | Performance of a contract |
| Providing Download Center access and managing product entitlements | Performance of a contract |
| Maintaining invoices and legally required financial records | Legal obligation |
| Responding to customer support inquiries | Performance of a contract or legitimate interests, depending on the inquiry |
| Protecting our website, accounts, and services against fraud and misuse | Legitimate interests or legal obligation, as applicable |
| Sending promotional emails and newsletters | Consent or another permission available under applicable electronic marketing law |
| Personalizing communications and offers using customer information | Legitimate interests or consent, depending on the processing and applicable law |
| Using non-essential analytics and advertising tracking technologies | Consent where required, with an applicable legal basis for related personal-data processing |
| Managing business operations, disputes, and legal claims | Legitimate interests, legal obligation, or another applicable legal basis |
Our legitimate interests include operating and protecting our services, responding to customers, preventing misuse, and improving our business.
Where we rely on legitimate interests, we assess the necessity of the processing and its impact on individuals.
Where consent is required, you may withdraw it at any time. Withdrawal does not affect processing that was lawful before consent was withdrawn.
Some information is necessary to complete a purchase or provide a requested service. Without that information, we may be unable to fulfill your order or provide access to your products.
4. Online Store, Payments and Download Center
Our online store is hosted by Shopify, which provides our e-commerce infrastructure, checkout functionality, and order management.
Depending on the payment method you select, payments may be processed by Shopify Payments, PayPal, or Klarna. These providers may independently process transaction information for purposes including payment authorization, fraud prevention, and regulatory compliance.
Purchased products are delivered through our custom Ocular Sounds Download Center, which uses Microsoft Azure cloud infrastructure.
The Download Center uses email-based authentication through a one-time login code or link. We process your email address, relevant purchase information, and product entitlements to identify your account and provide access to your purchased products.
We also process technical information needed to operate, maintain, troubleshoot, and protect our services.
5. Marketing and Customer Support
We use Klaviyo for email marketing, customer segmentation, and related communications.
Depending on your preferences and applicable law, we may send newsletters, product announcements, promotional offers, wishlist-related communications, and abandoned checkout reminders.
We may use purchase history, expressed preferences, and marketing engagement to personalize communications, product recommendations, and offers.
You can unsubscribe from promotional emails using the unsubscribe link in our messages or by contacting support@ocularsounds.com.
We may retain limited information necessary to respect an unsubscribe or objection.
Transactional messages, such as order confirmations, login codes, and important service information, are separate from promotional communications.
We use Gorgias to manage customer support inquiries. When you contact us, we process your message, contact details, relevant order information, and correspondence needed to assist you.
If you contact us through a social media platform, that platform may independently process your information under its own privacy policy.
6. Cookies, Analytics and Advertising
Our website uses cookies and similar technologies for essential website functionality, analytics, advertising measurement, and marketing.
These technologies may include browser cookies, pixels, scripts, online identifiers, and server-side integrations.
Essential technologies support functions such as shopping carts, checkout, authentication, security, and the operation of our website.
Analytics technologies help us understand website traffic, visitor interactions, and website performance.
Advertising technologies help us measure advertising effectiveness, attribute purchases to campaigns, create advertising audiences, and support personalized advertising and retargeting.
Our integrations include:
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Google Analytics 4 and Google Ads: Website analytics, advertising, and conversion measurement.
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Meta Pixel and Meta Conversions API: Advertising measurement, audience-related activities, and retargeting.
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Triple Whale: Marketing attribution and performance analytics.
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Elevar: Collection and transmission of website and commerce events to analytics and advertising services.
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Shopify Analytics: Store performance, website activity, and transaction reporting.
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Klaviyo: Marketing-related website interactions, customer segmentation, and communications.
Depending on the integration, these services may process information such as IP addresses, device information, online identifiers, website interactions, products viewed, checkout events, purchases, and advertising campaign information.
Some information is collected directly in your browser. Other information may be processed or transmitted through server-side systems.
Advertising providers may also use information received through our integrations in accordance with their own privacy policies and applicable law.
Cookies and consent
We use Shopify's customer privacy functionality, including a cookie banner in selected regions such as the European Economic Area and the United Kingdom.
Where the consent interface is available, you can accept, reject, or manage categories of non-essential tracking technologies.
You can also control cookies through your browser settings, although browser settings do not necessarily control all server-side processing.
Under applicable European privacy laws, non-essential tracking technologies generally require prior consent unless a legal exemption applies. Server-side implementation does not remove applicable privacy or consent requirements.
For questions about the tracking technologies used on our website or your available privacy choices, contact support@ocularsounds.com.
7. Shopify Network Intelligence and Enhanced Services
Our store uses Shopify Network Intelligence, a Shopify feature that supports additional services and functionality.
When you visit or make purchases through our store, Shopify processes information about your interactions with our website.
With Shopify Network Intelligence enabled, Shopify may also use customer information from our store together with information about customer interactions with other Shopify merchants and Shopify services.
This processing supports Shopify's Enhanced Services, which may include features relating to commerce, security, analytics, business insights, and advertising.
Your information may be shared with Shopify and relevant third parties, including organizations operating in other countries, in connection with these services.
Certain Enhanced Services may involve personalized advertising based on interactions across different merchants and websites.
For more information about Shopify's processing of consumer information, please review:
The Shopify Privacy Portal provides information about exercising rights relating to Shopify's processing, including applicable requests to access or delete information, withdraw consent, or object to certain processing activities.
Where consent is required for personalized advertising or non-essential tracking, you can manage the relevant preferences through our website's available privacy controls.
8. Sharing Information and Your Privacy Choices
We share personal information with service providers and partners involved in operating our business.
These include:
| Provider | Purpose |
|---|---|
| Shopify | Storefront, checkout, orders, and Enhanced Services |
| Shopify Payments, PayPal, Klarna | Payment processing |
| Microsoft Azure | Download Center infrastructure |
| Klaviyo | Marketing and customer communications |
| Gorgias | Customer support |
| Analytics and advertising | |
| Meta | Advertising and conversion measurement |
| Triple Whale | Marketing attribution |
| Elevar | Event collection and data integrations |
We may also disclose relevant information to professional advisers, technical service providers, or authorities where legally justified.
Some providers process information on our behalf. Others determine certain purposes and means of processing independently.
We may disclose information in connection with a merger, acquisition, restructuring, or sale of our business, subject to applicable law.
Advertising-related privacy choices
Certain disclosures of personal information for personalized advertising may be considered a "sale," "sharing," or "targeted advertising" under applicable US state privacy laws, even where no money is exchanged for the information.
We provide a Your Privacy Choices page through our website, which allows eligible visitors to exercise applicable opt-out rights concerning certain advertising-related disclosures.
The page is accessible through our website's privacy links.
Where applicable, qualifying browser-based privacy signals, such as Global Privacy Control, may also be recognized.
The availability and scope of these choices depend on the applicable law and the processing involved.
You may also contact support@ocularsounds.com regarding your privacy rights.
9. International Data Transfers
Ocular Sounds is based in the Netherlands and serves customers internationally.
Some of our technology providers operate outside the European Economic Area or use infrastructure, personnel, or subprocessors in other countries.
As a result, personal information may be processed or accessed outside the European Economic Area, including in the United States.
Where the GDPR or UK GDPR applies, international transfers must comply with the relevant legal requirements.
Depending on the destination, recipient, and processing activity, lawful transfer arrangements may include an applicable adequacy decision, Standard Contractual Clauses, UK-approved transfer mechanisms, or another mechanism permitted by law.
You can contact support@ocularsounds.com for further information about the international transfers relevant to your personal information and the applicable safeguards.
10. How Long We Keep Information
We retain personal information according to the purposes for which it is needed and applicable legal requirements.
Purchase and financial records: Relevant financial and tax administration records are generally subject to a seven-year retention requirement under Dutch law, subject to applicable exceptions.
Customer accounts and product entitlements: Purchase information and entitlements may be retained while needed to provide continuing access to purchased digital products and manage the associated customer relationship.
Marketing information: Marketing information may be retained while an applicable legal basis exists. Limited suppression information may be retained to respect unsubscribe requests and objections.
Customer support records: Support correspondence may be retained for follow-up assistance, dispute resolution, and legal purposes.
Technical and analytics information: Retention depends on the relevant service, configuration, processing purpose, and applicable legal requirements.
In determining retention, we consider contractual obligations, statutory requirements, unresolved matters, security needs, and whether continued processing remains necessary.
You may request deletion of your personal information, subject to applicable legal exceptions.
11. Your Privacy Rights
Depending on your location and applicable law, you may have rights concerning your personal information.
Under the GDPR and UK GDPR, these may include the right to:
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Access your personal information.
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Request correction of inaccurate information.
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Request deletion where the legal conditions are met.
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Request restriction of certain processing.
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Receive qualifying information in a portable format.
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Object to processing based on legitimate interests.
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Object to direct marketing at any time.
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Withdraw consent where processing relies on consent.
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Exercise applicable rights concerning solely automated decisions with legal or similarly significant effects.
We may use automated customer segmentation to personalize marketing and offers.
Certain US state privacy laws and laws in other jurisdictions may provide additional rights, including rights relating to targeted advertising and certain disclosures of personal information.
To exercise your rights, contact support@ocularsounds.com or use our website contact form.
We may request information reasonably necessary to verify your identity.
For requests subject to the GDPR, we generally must respond within one month, subject to extensions permitted by law.
We may be required or permitted to retain certain information despite a deletion request, including information needed to comply with statutory obligations.
12. Security, Children and Third-Party Services
We use technical and organizational measures intended to protect personal information against unauthorized access, loss, misuse, and disclosure.
Our services also rely on security arrangements implemented by relevant technology providers.
No electronic storage or transmission method can be guaranteed to be completely secure.
Our website and products are not specifically directed at children. We do not intentionally solicit personal information from children in circumstances where parental authorization is legally required.
Our website may link to third-party websites and services. Those organizations may process information independently under their own privacy policies.
13. Contact, Complaints and Updates
If you have questions about this Privacy Policy, your personal information, or your privacy rights, please contact:
Krait Group B.V. — Ocular Sounds
Weena 505
3013 AL Rotterdam
The Netherlands
Email: support@ocularsounds.com
Website: https://ocularsounds.com
KvK: 42103501
If the GDPR applies, you have the right to lodge a complaint with a competent data protection supervisory authority.
The Dutch supervisory authority is the Autoriteit Persoonsgegevens:
https://autoriteitpersoonsgegevens.nl
Depending on your circumstances, you may also be entitled to contact another competent European supervisory authority or the UK Information Commissioner's Office.
We may update this Privacy Policy to reflect changes in our services, technology, business practices, or legal obligations.
The latest version will be published on our website with an updated revision date. Where required by law, we will provide additional notice or request consent before implementing relevant changes.
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